Dr Neil Stanley Independent Sleep Expert
© Dr. Neil Stanley 2013-2020
The curious life of James Wilson a.k.a The Sleep Geek James Wilson, a.k.a. The Sleep Geek, was born on 15th January 1980 James Wilson, a.k.a. The Sleep Geek, claims he shares his birthday with Joan of Arc @thesleepgeek claims to share his birthday, 15th Jan, with Joan of Arc, but 1) France celebrates her birthday on 6th Jan and 2) No one actually knows when she was born as there is no record of her birth or baptism here  This article states that “Wilson, 39, nicknamed 'The Sleep Geek', is a former academy player at Rotherham UnitedW here But this piece in a Rotherham United Match programme make no mention of James Wilson a.k.a. The Sleep Geek being in player at the Rotherham Academy. A curious omission IMHO. Sleep Experience In this article from 2016 here it was stated that James Wilson, a.k.a. The Sleep Geek, has 20 years’ experience in the sleep field which would mean he was 15 or 16 when he became involved in the sleep field.  However between 1998 – 2002 James Wilson, a.k.a The Sleep Geek, was doing a BA Business Studies at Sheffield Hallam University and on leaving University got a job in the Caravan Products division of Electrolux here.  I am not sure how this counts towards his experience in the sleep field. James Wilsons, a.k.a. The Sleep Geek, LinkedIn profile here says that he was Manager at Furniture Selection starting in Jan 2002, How did he have this position while also having a job in the Caravan Products division of Electrolux here. How does the his work experience set out in his LinkedIn profile here count as relevant experience in the sleep field or in any way qualify you as a “Sleep Behaviour, Sleep Environment and Sleep Product Expert.” here? Manager Furniture Selection Jan 2002 – Nov 2006 Marketing Manager-Led a total re-brand of the company's marketing offering. Developed a website, brochure and promotional activity to better reflect the company's position in the market Container Planner-Used historical data to forward plan containers of pine furniture from our factories in Brazil Sales Agent-Acted as the company's sales agent in Yorkshire and the North East, supporting existing customers and developing new relationships Marketing Manager-Led a total re-brand of the company's marketing offering. Developed a website, brochure and promotional activity to better reflect the company's position in the market Container Planner-Used historical data to forward plan containers of pine furniture from our factories in Brazil Sales Agent-Acted as the company's sales agent in Yorkshire and the North East, supporting existing customers and developing new relationships Founder We Love Sleep Nov 2006 – Sept 2014 Started the company in my parents garage and grew it to an operation with a showroom, online store, consultancy service and a contract operation employing 4 people in total -Managed Key Performance Indicators to ensure targets were met -Created a customer service orientated brand that took a consultative approach to selling sleep products -Managed all aspects of the showroom, from health and safety, visual merchandising, sales, marketing and also HR -Full responsibility for sourcing products and managing a worldwide supply chain -Developed own brand range of mattresses with British manufacturers -Developed a full marketing and PR campaign to differentiate We Love Sleep from its competitors. -Created The Sleep Geek persona to act as a spokesperson for the company. Became a trained sleep practitioner to assist in the implementation of this strategy -Achieved numerous pieces of coverage in both national and local media, including an appearance on Look North and became the go to sleep expert for BBC Radio Sheffield In this article James Wilson, a.k.a. The Sleep Geek, states that he is a “qualified Sleep Practitioner” In this article here it is stated that James Wilson, a.k.a. The Sleep Geek, trained as a sleep practitioner in his late 20s. James is 40. however he was not described as being a ‘sleep practitioner’ in this article from 2013 here From which organisation did James Wilson, a.k.a. The Sleep Geek, actually receive his training as a ‘Sleep Practitioner’ and in what month/year did he receive this training. James Wilson, a.k.a The sleep Geek, and me In September 2009 I started working with We Love Sleep as their resident Sleep Expert, a tacit admission that tehy did not have someone within the company who could perform this role But by March 2010 I started to have my doubts about the way James Wilson was taking the Company and his desire to give what I considered medical advice It was only after I disassociated myself from We Love Sleep that James Wilson started to portray himself as ‘The Sleep Geek’ and proceeded to do exactly the thing that made me so uncomfortable, believing that he personally could help people sleep better not just sell them products. The Sleep Charity This article here claims that James Wilson, a.k.a. The Sleep Geek, "led the largest teen sleep project in the UK" on behalf of the Children's Sleep Charity. This paper although mentioning his involvement in no way suggest that he ‘led’ the project here merely that he was selected as the sleep practitioner.  His LinkedIn profile here merely states that “I am currently involved in a pilot project funded by the Paul Hamlyn Trust looking at Teen's sleep. We are working with 5 schools in Yorkshire & Humber sleep support to pupils and staff”. Interestingly, this study has never been published in the scientific literature and although called a pilot study it has seemingly not led to any further research. This leads to the question Was the teen sleep project ever actually completed? Also given the central role that James Wilson, a.k.a. The Sleep Geek, played in the Children’s sleep Charity it is surprising that he is no longer associated with them, this begs the question Why did your association with the Children’s Sleep Charity come to an end and was it you or the Children’s Sleep Charity that initiated the ending of your association? SleepCogni & BrainTrain2020 This article says the James Wilson, a.k.a. The Sleep Geek, "co-founded SleepCogni" here but SleepCogni say he joined their advisory board in 2018 and make no mention that he co-founded the company here. These articles  here and here name Richard Mills as the sole ‘founder’.  This article here says that James Wilson, a.k.a. The Sleep Geek, "sits on their medical advisory board". but SleepCogni call it their 'sleep advisory board' here,  a pretty fundamental difference IMHO. Note that this article also makes no mention of James Wilson, a.k.a The Sleep Geek, as being ‘co-founder’ This article here claims that James Wilson, a.k.a. The Sleep Geek,  is "Managing Director of BrainTrain2020". I can find no evidence to support/refute this statement but given that Brain Train 20:20 is the parent company of SleepCogni it is curious that this article makes no mention of it here   The Sleep Lab Limited James Wilson's, a.k.a. The Sleep Geek, LinkedIn profile here states that he is co-founder of the company The Sleep Lab but the company information at companies house lists only him here.   The article talks about "The Sleep Lab Team" here but The Sleep Lab website here lists no other members of staff and James never mentions any other staff in his SM posts about his activities. The Sleep Labs latest accounts here  lists the average number of employees as 1, i.e. himself. Unik Beds This article here states that James Wilson, a.k.a. The Sleep Geek ,works with independent companies one of which  “designs personalised mattresses and pillows based on the needs of the sleeper” and is “based in London”. While Unik Beds do have a shop in London here they are in fact based in Finland - Unikulma Oy, Petikontie 4,  01720 Vantaa here  A tweet dated 2nd May 2019 here  states that Unikulma are part of the sleep geek certified process here. However neither the UK or Finnish sites make any mention of having them having been “certified” by  James Wilson a.k.a. The Sleep Geek. This article here states At Rotherham United, Wilson monitors the players' sleeping patterns and chooses the best mattresses for them based on their individual 'body maps'. "We had a new physio who came over from Finland so we flew him in and did some analysis," says Wilson. "No other football club had done that before. "We design a mattress and a pillow that work for each individual. We also analyse their sleep postures. The manager, for example, was sleeping on his front and his back was hurting. We moved him on to his side and he's feeling much better now." But this account is seemingly contradicted by this article in a Rotherham United match Programme that shows that James Wilso a.k.a. The Sleep Geek had almost nothing to do with the process, all the mapping and design being done by Unikbeds. Sleep advice  In this video here @ 1min 38 sec James Wilson a.k.a. The Sleep Geek can be seen stating that bamboo is not a good material for a winter duvet, and yet he does not state this important caveat here or here or here or here or here or here and he actually, explicitly, recommends bamboo in a Christmas Survival guide here. This article here states that At one of Wilson’s three clubs, one of his biggest success stories came with a foreign player who suffered from sleep paralysis during REM sleep.  It meant he could end up sleeping for 17 hours, missing training and match day meets. A simple wind-down routine every night did the trick, perhaps saving the player’s career in England. Given that excessive sleep and sleep paralysis has been linked to certain conditions such as increased stress, excessive alcohol consumption, sleep deprivation, and narcolepsy. I wonder how James Wilson, a.k.a. The Sleep Geek, was able to rule out stress and/or narcolepsy as the cause of this players problem?